Partner
Brand, Strategy, Positioning, Visual Identity, Digital, Information Architecture, User Experience, UI Design, Development, Illustration
- Tory Williams
Photography - Lucas Vocos
Development
Building an e-commerce experience for custom architectural services.
The founders of Partner needed collaborators who could take their vision for a new kind of high-touch architectural service and make it an e-commerce reality. With the launch of their new product, we strategized the best way to communicate Partner’s value proposition to a wide audience through a design-forward, consumer-friendly identity and website.
Brand
We created a dynamic brand world that embodies the core idea of partnership through complimentary compositional pairings. A visible grid anchors the system to accommodate both design and technical information, allowing homeowners to visualize their dream spaces and contractors to accurately interpret detailed specifications.
“Working with L&L was fun and professional—the perfect balance. The project and process was fueled with creativity that expanded our original ideas to a whole new level.”
Website
To implement the brand identity on the website we created a familiar and intuitive container for Partner’s unique offering, making shopping for bespoke architectural services as easy as any other e-commerce purchase.
Layout
Our structured layout heroes interior and process photos alongside clear and unobtrusive information, bringing the worlds of design, architecture, and home renovation under one roof.
