Salesforce
Brand, Strategy, Positioning, Verbal Identity, Visual Identity, Illustration, Print
- Molly Rosenblum
Strategy & Copywriting
Partnering with a B2B innovator to set the standard in ethical tech.
We partnered with the Office of Ethical and Humane Use to bring clarity and purpose to their brand within the larger Salesforce ecosystem. After five years of groundbreaking work, the OEHU was ready to celebrate their wins and create a visual and verbal identity to match their success.
Brand, Strategy, Positioning, Verbal Identity, Visual Identity, Illustration, Print
- Molly Rosenblum
Strategy & Copywriting
Strategy
Our team performed a lengthy interview process both internally at Salesforce as well as with external partners, including the U.S. Chamber of Commerce. Our deep dive into the discovery process allowed for a nuanced understanding of the team, their mission, and their aspirations.
After identifying and articulating our audiences, we created a core brand idea to ground all of our work: the Compass, a powerful tool for ethical orientation. The idea of the compass references the larger Salesforce brand identity, while speaking directly to the strength and power of the OEHU as a north star guide within the emergent tech field.
Brand development
Navigational overlays ground a graphic language that implies trusted methodology, while our welcoming tone of voice communicates the humanity behind the technology. The team wanted an impactful campaign to commemorate their five year anniversary, so we developed thought-provoking statements intended to stimulate discussion.
“Working with L&L is a breath of fresh air. The team is incredibly responsive, agile, and works well in the unknown.”
