FWM Store

Paying homage to the act of making, our collection for FWM features playful illustrations of essential tools of the textile trade. Vibrant drawings of Corinthian columns reference the museum’s pop facade designed by Venturi, Scott Brown and Associates, the celebrated Philadelphia-based architects and past Artists-in-Residence. Merch messaging encourages fun for fun’s sake while referencing the store’s limited edition products made by visiting Artists-in-Residence.

Creating the store’s retail website began with our core strategic concept, contagious creativity. We were inspired by the palpable artistic energy felt onsite at FWM, especially evident in the layered designs left on print tables from decades of experimentation. We extended our graphic language to the digital space through a color palette derived from these prints to create a sense of whimsy and eclecticism.

The new digital experience showcases the creative process, allowing the user to search by featured artists, artist editions, and other distinct offerings such as yardage and yardage-designed products. We also incorporated behind the scenes videos to better tell the stories behind the work and inspire a deeper dive into the collection.