Tia
Digital, Information Architecture, User Experience, UI Design, Development, Illustration, Motion
- Kevin Green
Development
A scalable digital solution for transforming women’s healthcare.
Tia was looking for an end-to-end digital transformation to coincide with their shift from operating a single women’s health clinic to a nationwide network of partner clinics powered by a proprietary technology platform. With their newfound reach, the brand needed to feel more mature and inclusive of a wider audience while retaining their unique reputation for disrupting the healthcare status quo. Additionally, their digital platform had to be future-forward and scalable to support their new tech capabilities and clinics.
Digital, Information Architecture, User Experience, UI Design, Development, Illustration, Motion
- Kevin Green
Development
User experience
Working with Tia’s in-house design team, we crafted a thoughtful, intuitive user experience for current and future patients to take control and better their health on their terms.
The Tia Take
We designed a flexible editorial system for their evidence-based blog, The Tia Take, with in-page jump links and a textbook-style annotation system to help spread awareness and raise the bar in healthcare.
Brand evolution
Our brand evolution prioritized the distinctive elements of Tia that were performing well, refining the visual identity to elevate and position for scale.
Visual design
Custom spot illustrations and patterns, an expanded icon library, and motion brought the brand refresh to life across all digital touchpoints.
