Tia

Tia

A scalable digital solution for transforming women’s healthcare.

Tia was looking for an end-to-end digital transformation to coincide with their shift from operating a single women’s health clinic to a nationwide network of partner clinics powered by a proprietary technology platform. With their newfound reach, the brand needed to feel more mature and inclusive of a wider audience while retaining their unique reputation for disrupting the healthcare status quo. Additionally, their digital platform had to be future-forward and scalable to support their new tech capabilities and clinics.

Digital, Information Architecture, User Experience, UI Design, Development, Illustration, Motion

Health & Wellness

  • Kevin Green
    Development
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User experience

Working with Tia’s in-house design team, we crafted a thoughtful, intuitive user experience for current and future patients to take control and better their health on their terms.

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The Tia Take

We designed a flexible editorial system for their evidence-based blog, The Tia Take, with in-page jump links and a textbook-style annotation system to help spread awareness and raise the bar in healthcare.

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Brand evolution

Our brand evolution prioritized the distinctive elements of Tia that were performing well, refining the visual identity to elevate and position for scale.

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Visual design

Custom spot illustrations and patterns, an expanded icon library, and motion brought the brand refresh to life across all digital touchpoints.

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Spotify Stages

Bringing the worlds most popular streaming platform into a different kind of limelight.

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Weiss/Manfredi

Showcasing an internationally renowned architecture firm.

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Tia

A scalable digital solution for transforming women’s healthcare.

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MindUP

A digital-first rebrand for a pioneering mental fitness program.

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Design Awards

Celebrating 40 years of architectural excellence.

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JustFix

Giving civic tech for housing justice a new look.

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FWM Store

A capsule collection and retail website for a Philadelphia arts staple.

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MoMA

Supporting and reinvigorating a New York institution.

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Indagare

A bespoke redesign for a luxury travel icon.

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Partner

Building an e-commerce experience for custom architectural services.

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Borgo Santo

Branding a medieval Tuscan getaway.

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Salesforce

Partnering with a B2B innovator to set the standard in ethical tech.

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Zero Waste

Teaching architects how to build a zero waste city.

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Mento

Launching a new kind of career company.

See All Work